Monday, 6 July 2015

What is the Colour of your Company Logo

What the Colour of Your Logo Says About Your Company (Infographic)

Here is a great article about colour branding enjoy :)

If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green.
That’s because different colors are associated with different feelings. Green conveys organic growth, the earth, nature, or feelings of caring. Meanwhile, black communicates feelings of sophistication, authority or seduction. Not convinced? Consider the green logo for Starbucks or Greenpeace and the black logos of Chanel or Sony.
Color isn’t the only design element that communicates with your customer about your brand. Font, spacing between letters and shape also tell your brand story in that instant when a first impression is formed.
Have a look at the infographic below, compiled by Canadian plastic-card maker Colourfast, to get a sense of whether your logo is conveying the right message.
Click to Enlarge

Thanks to Entrepreneur for this great article you can view the complete article clicking on the link below:




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