Build a Brand Rather than an Income
I found this great article enjoy : )
Imagine having a dream that one day you would be famous. Your goal is to be famous, so that is what you focus on. You brainstorm ideas on how to be famous. You buy books that provide ideas on how to become famous.
You try everything you can think of that might make you famous, hoping that you’ll eventually come across the golden idea that will launch you into stardom! Then one day, after so many years and so much time and money spent trying to be famous, something happens that puts you in the headlines! You are seen by millions. People are talking about you. You are famous! You’d done it!!
That is, until the next day when the next big headline has come and you are forgotten about.
Now, let’s consider some of the most famous people of all time. How did they get their fame? Was their goal to be famous? Is that how they became famous? No, of course not (at least not in most cases).
Thomas Edison was a passionate inventor. Though he was also a businessman, his focus was not on making money, it was on invention! in the process, he became very rich (and famous). Michael Jordan’s primary passion was for the game of basketball. In the process he became a Billionaire. Michael Jackson’s passion was for music. The list goes on and on.
My passion lies in software development and helping others succeed. I love coding and I love helping others succeed. Both of those things truly satisfy me. As a result, I’ve made millions of dollars. Though it is true there are some exceptions, most people who are successful, get there with one or two specific passions that they focus their time and money on.
Today I want to ask you a question. What is your focus? Is it just on making money? If so, you may be building a house of cards as they say. You may be just like the proverbial fame seeker I mentioned above who finally got what he wanted, only to see it vanish the next day.
If you do not feel like you’re going in the right direction with your online business, do this: Forget about making money and resolve today that you will focus on building a brand!
What are you passionate about? What really motivates you? What can you really provide value in? Go with that and work to build yourself up in that niche, whether you make money or not. Do this and you’ll be building your business on solid ground. That money may not come quickly, but it will come!
Thanks to Jonathan Leger for this great article:
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